Wild Card
The use of Guerrilla Marketing In a world where brands are constantly fighting for societies attention it is very hard to create a campaign that stands out above the competition. Guerrilla marketing and unconventional publicity is one tactic that brands can use to help make their campaign stand out to consumers. Guerrilla marketing uses unconventional and creative strategies to catch consumers attention and to create buzz around the brand. There are several different types of Guerrilla marketing: outdoor guerrilla marketing, indoor guerrilla marketing, event ambush guerrilla marketing, and experiential guerrilla marketing, stealth marketing, along with other strategies. Outdoor guerrilla marketing adds to an already existing environment that sticks out to the public. This strategy is mainly used in an area where there is plenty of foot traffic and potential media coverage. An example of this is the Las Vegas Sphere creating buzz...
